Read: Gucci’s new site, Gucci Equilibrium.

Gucci have recently launched a new site which promotes their idea of ‘A World In Equilibrium’ – a balance of the aesthetic of what they do, with the ethics in which they believe. The site will seek to update everyone on their progress toward managing their impact as a company and will explain how they are accounting for their actions.

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They say: ‘A sense of purpose defines and articulates the values that make us who we are. Everything we do is for a reason. We know that our brand and our people are committed agents of social and environmental change and we take that seriously’.

It’s a great start from Gucci and it will be interesting to see them make ambitious goals for the future.

Check out the site here.

Shop: HoMie.

HoMie is an Australian label helping to address youth homelessness in Melbourne. After seeing one of their fund-raising merch pop-ups becoming particularly successful they decided to build a collection.

The label is also an ethical winner. All of HoMie’s latest range were produced in Australia using cotton from an Ethical Fashion Australia-certified company.

100% of HoMie’s proceeds go toward funding its projects aimed at homeless youth. Through its partnership with a local nonprofit ‘Pathway Project’, HoMie hires interns over six months who are homeless; providing them with income, job skills, housing and mentorship to help them transition into self-sufficiency beyond the program’s duration.

Shop here.

Read: Porter Magazine Partners with Parley for the Oceans.

Porter Magazine is partnering with environmental non-profit organisation Parley for the Oceans in a project that merges content, commerce and cause to highlight the effects of plastic pollution and call on the fashion industry to revamp its sustainability efforts.

Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019. Over 8 million tons of plastic enters the ocean every year, and 40 percent of plastic produced is packaging used just once and then discarded.

On Net-a-Porter, readers will be able to purchase items created as part of Parley and Corona’s Clean Waves, a new fundraising platform aimed at boosting the use of innovative materials, including Parley’s own “Ocean Plastic,” made from upcycled plastic waste from oceans. The first pieces available will be Adidas x Parley sneakers and a Clean Waves eyewear collection, made of Ocean Plastic.

This issue will be delivered in paper envelopes to subscribers. Released June 1.

I have included excerpts from the article by Victoria Berezhna on BoF, read here.

Shop: Carcel.

This Copenhagen brand is revolutionising textile waste by only allowing customers to pre-order pieces.

“We are redesigning the way we produce and the way you buy. By only producing what’s already sold, we stock nothing and eliminate waste, completely.”

Waste and unsold stock are among the biggest contributions of fashion’s current negative impact.

No seasons. No waste. Only natural materials.

Read more about it here. Pre-order here.

Watch: Changing the Future of Fashion with Blockchain Technology.

Technology is the key to a future of transparency. Provenance is a UK based tech company who is using blockchain technology to expose supply-chain transparency.

In collaboration with designer Martine Jarlgaard, Provenance championed a world first by tracking garment production from start to finish. The information was made accessible via the garment’s smart label -a QR code on a regular garment tag which accessed the journey from raw material to manufacturing.

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Image courtesy of provenance.org. 

‘Every supply chain requires the input from numerous people working to produce one item. It is much too complicated to trace this using person-to-person communication which is where the advanced technology come into play.’

This collaboration serves as proof that blockchain implementation in fashion supply chains can work.

A beautifully produced piece.

Fact: 6 out of 10 garments produced end up in land fill or are incinerated within the first year of production.

During a panel at the recent Copenhagen Fashion Summit, Paul Dillinger (VP and head of global product innovation at Levi Strauss & Co) examined the current quality and quantity of clothing that is produced by the fashion industry. He says:

‘If 6 out of 10 garments that we produce every year end up in land fill or incinerated within the first year of production, should we have made those six?’

‘At a moment when Cape Town is running out of water and I know every jean I make conventionally consumes 3,781 litres per garment, what moral excuse do I have to be making these 6 extraneous things that are going to be thrown away when 4 good enough and how much better would the 4 be if the 6 had never been made? That’s circularity’.

Amen.

Watch the full panel discussion here.