Read: Gucci’s new site, Gucci Equilibrium.

Gucci have recently launched a new site which promotes their idea of ‘A World In Equilibrium’ – a balance of the aesthetic of what they do, with the ethics in which they believe. The site will seek to update everyone on their progress toward managing their impact as a company and will explain how they are accounting for their actions.

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They say: ‘A sense of purpose defines and articulates the values that make us who we are. Everything we do is for a reason. We know that our brand and our people are committed agents of social and environmental change and we take that seriously’.

It’s a great start from Gucci and it will be interesting to see them make ambitious goals for the future.

Check out the site here.