Porter Magazine is partnering with environmental non-profit organisation Parley for the Oceans in a project that merges content, commerce and cause to highlight the effects of plastic pollution and call on the fashion industry to revamp its sustainability efforts.
Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019. Over 8 million tons of plastic enters the ocean every year, and 40 percent of plastic produced is packaging used just once and then discarded.
On Net-a-Porter, readers will be able to purchase items created as part of Parley and Corona’s Clean Waves, a new fundraising platform aimed at boosting the use of innovative materials, including Parley’s own “Ocean Plastic,” made from upcycled plastic waste from oceans. The first pieces available will be Adidas x Parley sneakers and a Clean Waves eyewear collection, made of Ocean Plastic.
This issue will be delivered in paper envelopes to subscribers. Released June 1.
I have included excerpts from the article by Victoria Berezhna on BoF, read here.