Fact: 6 out of 10 garments produced end up in land fill or are incinerated within the first year of production.

During a panel at the recent Copenhagen Fashion Summit, Paul Dillinger (VP and head of global product innovation at Levi Strauss & Co) examined the current quality and quantity of clothing that is produced by the fashion industry. He says:

‘If 6 out of 10 garments that we produce every year end up in land fill or incinerated within the first year of production, should we have made those six?’

‘At a moment when Cape Town is running out of water and I know every jean I make conventionally consumes 3,781 litres per garment, what moral excuse do I have to be making these 6 extraneous things that are going to be thrown away when 4 good enough and how much better would the 4 be if the 6 had never been made? That’s circularity’.

Amen.

Watch the full panel discussion here.