Quote: “There is no such thing as ‘Sustainable Fashion’, there is only ‘Fashion'” – Bruno Pieters.

In an interview with Orsola de Castro, the two explore the labelling around conscious fashion. ‘It should be the other way round. The worse the practice, the uglier the name: so it should be fashion, for all those complying and “unethical” fashion, or “unsustainable” fashion for all those who don’t.’

Orsola is the co-founder of Fashion Revolution and label From Somewhere which utilises  luxury, pre-consumer waste materials.

Bruno is the founder of Honest By, the world’s first 100% transparent company. He believes that fashion is a celebration of beauty and that the story behind that celebration can be equally beautiful.

‘Transparency has never been sexier’. Read the full interview here.