Definition: the practice of making a misleading claim about the environmental benefits of a product, service or company practice. It is a marketing technique used to make a company appear to be more environmentally friendly that it really is.
For example: Matches Fashion say on their website, “our suppliers are expected to…” and list 19 items to do with health, safety, labour and the environment. What does ‘expected to’ mean??? Broad, sweeping statements sound good but beware people, they don’t have to answer to any of it.