A positive article in the right direction although most likely an advertising plug. I still have a problem with fast fashion brands seeking to corner the ‘environmentally friendly’ market considering the volume they produce. H&M are currently pushing their ‘Conscious Exclusive’ collection however it is being marketed as a limited edition. These processes ‘have the potential to be scaled up throughout the main collection’ but no commitment has been made. Until then, if you are this way inclined it is a far better alternative to buying the rest of the clothes on offer and a step ahead of its competitors. Read here.