Read: Porter Magazine Partners with Parley for the Oceans.

Porter Magazine is partnering with environmental non-profit organisation Parley for the Oceans in a project that merges content, commerce and cause to highlight the effects of plastic pollution and call on the fashion industry to revamp its sustainability efforts.

Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019. Over 8 million tons of plastic enters the ocean every year, and 40 percent of plastic produced is packaging used just once and then discarded.

On Net-a-Porter, readers will be able to purchase items created as part of Parley and Corona’s Clean Waves, a new fundraising platform aimed at boosting the use of innovative materials, including Parley’s own “Ocean Plastic,” made from upcycled plastic waste from oceans. The first pieces available will be Adidas x Parley sneakers and a Clean Waves eyewear collection, made of Ocean Plastic.

This issue will be delivered in paper envelopes to subscribers. Released June 1.

I have included excerpts from the article by Victoria Berezhna on BoF, read here.

Shop: Carcel.

This Copenhagen brand is revolutionising textile waste by only allowing customers to pre-order pieces.

“We are redesigning the way we produce and the way you buy. By only producing what’s already sold, we stock nothing and eliminate waste, completely.”

Waste and unsold stock are among the biggest contributions of fashion’s current negative impact.

No seasons. No waste. Only natural materials.

Read more about it here. Pre-order here.

Watch: Changing the Future of Fashion with Blockchain Technology.

Technology is the key to a future of transparency. Provenance is a UK based tech company who is using blockchain technology to expose supply-chain transparency.

In collaboration with designer Martine Jarlgaard, Provenance championed a world first by tracking garment production from start to finish. The information was made accessible via the garment’s smart label -a QR code on a regular garment tag which accessed the journey from raw material to manufacturing.


Image courtesy of 

‘Every supply chain requires the input from numerous people working to produce one item. It is much too complicated to trace this using person-to-person communication which is where the advanced technology come into play.’

This collaboration serves as proof that blockchain implementation in fashion supply chains can work.

A beautifully produced piece.

Fact: 6 out of 10 garments produced end up in land fill or are incinerated within the first year of production.

During a panel at the recent Copenhagen Fashion Summit, Paul Dillinger (VP and head of global product innovation at Levi Strauss & Co) examined the current quality and quantity of clothing that is produced by the fashion industry. He says:

‘If 6 out of 10 garments that we produce every year end up in land fill or incinerated within the first year of production, should we have made those six?’

‘At a moment when Cape Town is running out of water and I know every jean I make conventionally consumes 3,781 litres per garment, what moral excuse do I have to be making these 6 extraneous things that are going to be thrown away when 4 good enough and how much better would the 4 be if the 6 had never been made? That’s circularity’.


Watch the full panel discussion here.

Listen: Copenhagen Fashion Summit.

Last week I the pleasure of attending the Copenhagen Fashion Summit – the world’s largest event on sustainability in fashion. This year for the first time the event was extended over two days, reflecting the growth and interest in this area of the industry. Discussing topics such as Digitisation and the Future of Fashion, The New Textiles Economy and Innovations for Supply Chain Efficiency, there was no shortage of information and learning. Many leaders in the industry took to the stage including pioneer Stella McCartney, the woman behind the campaign ‘Make Fashion Circular’ Ellen MacArthur and David Roberts a serial entrepreneur with big, future thinking.

Listen to all the panel discussions and keynote addresses here.

Look: Gisele Bündchen wears ‘Eco-dress’ to Met Gala.

Versace stepped up to the plate when Gisele sought out an ‘eco-friendly’ dress to don the red carpet of the year.


The organic silk dress was GOTS (Global Organic Textiles Standard) approved and hand crafted in the Versace atelier.

Great to see celebrities making their moment count in front of the cameras by promoting sustainability – whilst risking nothing in the fashion stakes!

Read more here.



Shop: Edun.

‘From its inception, EDUN’s mission has been to source sustainable production and encourage trade in Africa by mixing its creative vision with the richness and positivity of this fast-growing continent.’

The brand works to build long-term growth opportunities by working with artisans, manufacturers and community-based initiatives to develop high-end designer products that celebrate and challenge ethical and sustainable fashion.

The mills used as part of the manufacturing process in Africa. 

The sourcing of each collection is a mix of innovative eco solutions (organic, recycled, and upcycled fabric). Each product has information available about the fabric source, manufacturing process and factory geolocation.


This bag was Made in Kenya by artisans working with a fair trade initiative. It uses recycled metal for the handle and 100% lambskin leather. Factory geolocation : -18.90° 47.57°. 

Read about their commitments here. Shop here.